Supima surpasses other cottons in SOFTNESS, STRENGTH, and brilliance of COLOR. →

Supima Hits The Streets

U.K. based OTHERS has introduced its new spring ’17 collection featuring Supima cotton.  The design studio and premium lifestyle brand has designed a line of contemporary menswear that draws from 80’s rock ‘n roll and 90’s hip hop culture with updated looks.  The “OTHERSIDE” collection focuses on bringing a modern twist to the menswear industry by using paisley patterns, tie-dye effects and washed-out, worn, ripped and repaired fabrics.   From denim jackets to bandana shirts to their ultra-soft, tye-dye zip hoodie made with 100% Supima cotton, OTHERS has elevated the concept of streetwear with “OTHERSIDE”.  And don’t worry, for a minimal fee, OTHERS’ ships to the U.S.

Shop the full collection of OTHERS - made with Supima at


Supima Air Knit by Flint & Tinder

Flint and Tinder is at it again.  The Made in the USA brand that launched in 2011 with underwear and a small selection of Supima tees has launched a new Supima Air Knit collection of tops.  From polos to long and short sleeve tee’s the Air Knit collection is 100% grown and sewn in the USA.   Made with 100% Supima cotton, Flint and Tinder’s shirts are knit with a new advanced technique called “Baby Jersey.  The result is a luxurious and airy fabric that you will never want to take off.  The shirts are garment-dyed for added softness and preshrunk for the perfect fit.  But don’t take our word for it, the Supima Air Knit collection was recently featured and reviewed by Business Insider magazine.

Shop the full collection of Flint and Tinder, Supima Air Knit Tees at


Marketing Prowess

As one of the first branding initiatives planned for 2017, Supima has officially launched its newest advertising campaign. 

Supima has selected four brands that both reinvent and elevate everyday product.  These brands have been quickly embraced by a new generation of consumers because they value authenticity in origin, transparency in production and attention to detail.  Most have used Supima since their inception and make it a core part of their value offering.

This year's theme, “Everyday Reimagined”, honors brands that bring passion and artistry to reinventing the essentials and making the everyday exceptional.  Supima has chosen longstanding media partner, the New York Times’ T Magazine, as the exclusive publication to showcase the new campaign. 

The campaign was photographed by famed still-life photographers Maurice Schelten and Liesbeth Abbenes. Scheltens & Abbenes have elevated the idea of still-life photography and have been commissioned by the industry’s leading fashion design houses and influential fashion magazines.  Conceived by renowned brand architects, Graj & Gustavsen, the Everyday Reimagined campaign will premiere in T Magazine on February 19.

Everlane will kick off the program in T Mag’s Women’s Fashion issue. “Everlane brings a high level of passion and innovation to their products, materials and design and their clean design aesthetic, longtime use of Supima and focus on “radical transparency” of their supply chain make the brand a natural to launch Supima’s ad campaign”, says Supima’s VP of Marketing and Promotion, Buxton Midyette. 




Supima For The Home

Have you ever considered what goes into choosing the best towels for your home?  The Today Show has and recently featured a buyer's guide to picking the perfect towel with textile expert, Kathleen Huddy.   Top on Huddy’s list of what to look for is content makeup.   According to Huddy, the best towels on the market are made with 100% Supima cotton.   Supima’s extra-long staple cotton absorbs water better, dries faster and is silky smooth to the touch. 

And if you happen to be in the market for new towels, might we suggest perusing the Lands’End collection of Supima bath towels.  Made with 100% Supima cotton, these towels have been featured in Vogue, have received the Good Housekeeping seal of approval and have a 4.4 star rating with over 750 reviews.  Need see say more?  

Shop the collection of Supima Bath Towels at and if you would like to read more on buying the perfect towels you can visit




Hoodie Season

Whether you are layering for that cold winter day or need a stylish, lightweight piece to transition into spring, Banana Republic delivers with their full-zip hoodie. Crafted with a rib-knit trim for some extra style and full zip front, the Banana Republic hooded sweatshirt is perfect for the office, over your dress shirt, or lounging around during the weekend.  Made using 100%, American-grown Supima cotton means that this hoodie is luxuriously soft with an extra-long staple fiber that will stand up to your demanding lifestyle.  

Banana Republic's Supima Hoodie is available now at