Supima surpasses other cottons in SOFTNESS, STRENGTH, and brilliance of COLOR. →

Supima For The Home

Have you ever considered what goes into choosing the best towels for your home?  The Today Show has and recently featured a buyer's guide to picking the perfect towel with textile expert, Kathleen Huddy.   Top on Huddy’s list of what to look for is content makeup.   According to Huddy, the best towels on the market are made with 100% Supima cotton.   Supima’s extra-long staple cotton absorbs water better, dries faster and is silky smooth to the touch. 

And if you happen to be in the market for new towels, might we suggest perusing the Lands’End collection of Supima bath towels.  Made with 100% Supima cotton, these towels have been featured in Vogue, have received the Good Housekeeping seal of approval and have a 4.4 star rating with over 750 reviews.  Need see say more?  

Shop the collection of Supima Bath Towels at and if you would like to read more on buying the perfect towels you can visit




Hoodie Season

Whether you are layering for that cold winter day or need a stylish, lightweight piece to transition into spring, Banana Republic delivers with their full-zip hoodie. Crafted with a rib-knit trim for some extra style and full zip front, the Banana Republic hooded sweatshirt is perfect for the office, over your dress shirt, or lounging around during the weekend.  Made using 100%, American-grown Supima cotton means that this hoodie is luxuriously soft with an extra-long staple fiber that will stand up to your demanding lifestyle.  

Banana Republic's Supima Hoodie is available now at

Garnet Hill and Supima®

Looking to turn up the volume on your bedding?  Garnet Hill’s Mums Hemstitched sheets are the answer.  The subtle, yet stylish chrysanthemum floral pattern and earth tone colors offer a change of pace to those basic white sheets.  Garent Hill pulled out all the stops on this collection of bedding that features a 300 thread count from the most luxurious of cottons, American-grown Supima cotton and the heirloom-quality hemstitching accents throughout add a classic look. Supima’s extra-long staple cotton ensures a soft luscious hand that will put, even the most restless of sleepers into a deep slumber.  But don’t take our word for it; with a 4-star rating and over 90 reviews, the word is out on this must-have bedding collection exclusively from Garnet Hill.

Shop the full collection of Garnet Hill Supima bedding at


Get Ready for Spring with Banana Republic

We know it’s only January but after seeing Banana Republic’s new collection of t-shirts made with Supima cotton we felt compelled to share.  Look at it as pregaming for your spring wardrobe.  Offered in flight jacket green, pink dogwood and a host of other colors, Banana Republic's lineup of Signature Cotton Crew tees are a must have this spring.  The super-soft, lightweight Supima cotton ensures a flattering drape that will resist pilling and shrinkage. 

Shop the Banana Republic Supima® tee shirt collection, $29.50 or $20.00 each for two of more at


Getting Spiritual in ‘17

As the buzz of the New Year subsides, it’s time to take count of that time honored, New Year tradition of resolution and the #1 resolution most of us make is to get into shape.   So whether you are hitting the gym, cycling or taking up yoga, Spiritual Gangster’s collection of active wear for men and women is the must have accessory in 2017. Spiritual Gangster’s Love is the Answer muscle tank is made with a Supima cotton, micro modal blend and is manufactured in Los Angeles.  This tank top’s premium fiber content is perfect for the athlete in all of us, ensuring fit and durability no matter how hard you work out.  Rock the gym in style with Spiritual Gangster’s collection of cool tees that will keep you looking and feeling good.  

Shop the full collection of Spiritual Gangster tees made with Supima cotton