Entries in WWD (18)


SUPIMA IN THE BLOGOSPHERE: It's all about the Supima Design Competition!

NEW YORK -- It's all over the blogs.

In addition to coverage in Women's Wear Daily, fashion bloggers have been buzzing with news of the live runway finale of the Supima Design Competition, set on September 8, the opening day of New York Fashion Week.

First, Vainstyle.com, Glamourousmoms.com, and Fashionopher posted the entire New York Fashion Week schedule (featuring the Supima show very prominently). As did Italian site Alla Moda and Spanish-language site Trendencias.com.

Announcements also showed up on 123triadpro.com and the judging panel made latestfashionheadlines.com.

Then, biographical details of the eight finalists appeared on Purperfume.com and WWD's own Magic blog, as well as John Simon Daily.

Meanwhile, all eight Competition finalists have been posting their design diaries on Supima's Facebook page.

And there's more to come.


SUPIMA IN THE NEWS: Design Competition in WWD



"Dawnelle goes Supima"

Advertisement in Women's Wear Daily

Friday, October 26, 1956


SUPIMA IN THE NEWS: 'Beyond Basics' in WWD

NEW YORK -- The headline says it all.

Supima Cotton goes "Beyond the Basics."

Here, a page in WWD, featuring tops from licensees Three Dots, Michael Stars, Splendid, and Twenty.



NEW YORK -- Supima's participation in "Building Fashion" got a lot of attention in the press during the lead in to Fashion Week.

Here's what Women's Wear Daily had to say in a story headlined "FORM MEETS FUNCTION:"

Designers Richard Chai, Simon Spurr, Waris Ahluwalia, Heather Huey and Siki Im will open their first temporary concept shops in New York over the next 10 weeks as part of the “Building Fashion” project, being brought to fruition by the nonprofit organization Boffo and architect Spilios Gianakopoulos.

The initiative pairs each designer with an architect, who is selected via an online design competition on Architizer.com, a social networking site. Spurr, whose installation kicks off the series on Sept. 9, worked with a design firm called Collective while Huey was matched with Urban A&O. The remaining designers are still in the process of selecting an architect. Each shop will be installed in an enclosed, high-gloss construction trailer outside HL23, a new luxury residential tower on far West 23rd Street that cantilevers over the High Line. The retail installations will switch every two weeks to the next designer-architect pairing. An adjacent garden space, sponsored by Supima, will be used for events.

“We strategically reached out to designers that didn’t already have retail space,” said Faris Al-Shathir, co-founder of Boffo. “We wanted to provide a creative platform for emerging designers and innovative architects to collaborate.”

Spurr noted that the project was an ideal format “to test run ideas for when we do open our own store.” Spurr will also live-stream his upcoming runway show in the space and hold an after party there